1
CHOOSY \ CHÜ-ZĒ
(adj): fastidiously selective
We pick ingredients our bodies love. We let them flourish with a gentle bake, or by leaving them raw. With the nutrients undisturbed.
2
CLEAN \ KLIːN
(adj): morally uncontaminated; pure; innocent.
We never, ever, use refined sugars or preservatives. Clean keto: near zero carbs, good fats, and mostly plants.
3
INDULGE \ UHN-DUHLJ
(verb): to satisfy (a desire); give oneself up to
Eating clean every day, has to be a pleasure. Our dark art is tricking our palates into thinking we’re eating naughty.
4
KETO \ KEY-TOE
(noun): low carb | high fat
Ingredients can energise, or make us sluggish. Ingredients inspire, or irritate. For us, keto is about feeling incredible. We don't "diet".
