Ingredients: coconut (25%), sunflower seeds (22%), almonds (13%), , pumpkin seeds (9%), sweetener: erythritol* & steviol glycosides**, flaxseed (7%), hazelnuts (6%), coconut oil, wild blueberries, vanilla extract

* naturally found in fruit

** only the most delicious part of the stevia plant

Net carbs = Carbs minus fibre minus polyols.

Fibre and polyols are not digestible, so aren't counted towards you daily carb count for keto.

In the UK, fibre is already subtracted from the carb figure on the label (unlike the US). So you just have to take the carb number and subtract the polyols.

People talk about a whole variety of benefits from eating keto, but here are some of our favourites:

• an increase and stabilisation of energy levels (kill the afternoon lull...)
• decreased hunger
• a drop in blood sugar levels and some other bio markers
• improvements in mental clarity
• weight loss

Of course, there is more than one way to do keto and everyone will react differently. We've written about the benefits in a lot more detail here.